Thursday, May 31, 2007

Bruce Campbell's Commerical Success

Thanks to Jessica for the following. So Bruce Campbell is achieving some huge attention lately for his second Old Spice commercial and there were a few articles recently on his presence as the figurehead for Old Spice. The Salt Lake Tribune ran an article on Bruce titled "Cult star finds success via advertising and the Web". The article talks about how Bruce is finally bringing coolness to Old Spice. Here is an excerpt of the article:

Campbell embodies the "confidence and charisma" of an Old Spice wearer, Allen said. "You could basically eat a chili dog, and getting it all over your face, and be yourself, and women would still come to you."]"

Also, the Star Telegram had a review of Bruce in his new commercial and had the following to say about the Geek God:

The Evil Dead/Spider-Man actor, right, goes hilariously old-school macho in these spots for the classic fragrance, especially in the one where he sits at a piano and does a lounge version of Duran Duran's Hungry Like the Wolf while surrounded by models who look like they stepped out of The Dean Martin Show. The commercials are on YouTube, where there's also a great behind-the-scenes clip."

You can read the Salt Lake Tribune article here and the Star Telegram article here.


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