Evil Dead In South Korea

Here's the latest article on just how big a hit EVIL DEAD: THE MUSICAL has been in South Korea:

"Evil Dead" kills in Korea
Written by Richard Ouzounian
Monday, 14 April 2008
Story Categories: Hollywood In Asia, Korea, live performance, music, remakes,
SEOUL -- "Evil Dead: The Musical" may not have been a killer hit Off Broadway, but it's slaying them in South Korea. The campy Canadian musical based on Sam Raimi's cult slasher films is packing them in at the Chungmu Art Hall Theater, where it opened March 19 and is scheduled to run through June 14.

According to lead producer Jeffrey Latimer, various representatives of the Japanese market are negotiating for the property, while a German production also has been signed for later this year.

Back in Toronto, where the musical gorefest began in 2003, the show reopened for the fifth time on Feb. 14 and has just been held over into summer.

So how does a show that failed commercially in Gotham manage to spin out a life halfway around the world?

There are a couple of explanations. One is the fact that Korea is, quite simply, crazy for musical theater.

"The passion for musicals in Korea is unbelievable," says Adam Gentle, international licensing manager for the Broadway Asia Co. "There were 160 individual musical productions produced last year in Seoul. Our company alone grossed $28 million from this city in 2007."

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